Introducing Nutritape to the Johan Cruyff Institute in Barcelona

31 March, 2017 | News

Nutritape at Johan Cruyff Institute

On March 31, we were invited by the Johan Cruyff Institute to present Nutritape to the students of the Master in Sports Management.

We explained the origin of the idea, the problems we encountered during its development, what benefits it provided to endurance athletes, the laboratory tests we had done and, above all, how we were protecting Intellectual Property through an international patent and Registration of the trademark Nutritape.

The organization had given us 45 minutes but we were short. So much for our explanation as for the question time, where the students of the Master in Sports Management interrogated us. Finally, with almost two hours of presentation and answers we finished our exhibition.

Then began the exhibition of the ultratrail athlete Emma Roca, who left us open-mouthed with his solidarity project iWopi.